Marketing Strategies For Small Businesses

Written by Xinlan

On January 10, 2020

Marketing is important for a business because it builds brand awareness, engages customers, and grows your revenue. Sometimes, marketing can be so expensive that small business owners cannot afford it. But nowadays, more and more low-budget marketing ideas are available to business owners.
Here are 5 low-budget marketing ideas you need to know to promote your small business.

1. Offer Coupons and Free Services or Products

Providing discounted or free services and products can draw customers’ attention. Who doesn’t love discounts and free services? You can give your potential customer a free sample or even a simple guide to how your product solves a customer’s problems. This doesn’t cost you much as in the long run it will be worth it.
Experienced marketers notice it over and over: free stuff is a huge moneymaker, even though it looks like a retailer is losing money. What really happens when offering free and discounted products is that when given something for free or cheaper, customers get to test your products, appreciate they received it for free or discounted and later on will return back to your business.

2. Email Marketing

Email marketing is a useful marketing tool. It has multiple advantages, including its low costs and its engaged audience.
Different from mainstream and traditional marketing channels such as billboards, magazines, and television channels, writing emails does cost less. There are various email marketing services, like MailChimp, to help you to send thousands of emails to potential customers within one day.
Besides, if you use emails as a method of marketing, you are sending emails to people who have already signed up on your website, which means that they already have an interest in your brand. Those customers are more likely to purchase your products or services.
According to a study led by eMarketer, it’s proven that the return on investment for email marketing is high. So, draft emails now and send them out!

3. Create A Stunning Website

A website is an indispensable and fundamental part of the business because people surf the Internet every second.
Even though building a website does sound challenging, it actually doesn’t cost a lot. After designing, coding, buying a domain name, and choosing a web host, you will have a website for your business. Remember to test the website after you build it. Take into consideration that a website should be mobile-friendly as lots of people access your business via their mobile device. Building a website, however, is not enough, you need to maintain your website and update the content on your website consistently to stay on top.
Also take into account that it is also very important to promote your website on the search engine, which is called Search Engine Optimization (SEO). Search Engine Optimization refers to the process of increasing the website traffic by increasing the visibility of a website or a web page on a search engine. If people see your business at the very top of the search engine results, they are more likely to become your customers.

4. Social Media Marketing

This world is already overwhelmed by social media. One-in-three people use social media. Therefore, social media marketing becomes relevant. Many businesses today have accounts on Facebook, Twitter, Instagram, and LinkedIn. They are sharing their content on social media to generate traffic to their websites.
There are various ways to promote your content on social media. Social media is diverse and tolerant. You can post images, upload articles, upload videos and launch sponsored ads.
Social media marketing does not only cost less but also is easy to work with. All you need to do is share content, just like how you share on your personal social media accounts.

5. Using Google Ads

Google Ads is a strong tool for marketing, which is an online advertising platform developed by Google. You don’t need to pay a lot to make your brief advertisements, service offerings, video content display within the Google ad network.
By launching campaigns and generating ads, you can target your market more precisely. Business owners can filter their audience on the basis of geographical location, age, keyword, the time of day and more.
Besides, you can track your performance on Google Ads. Also, it allows you to see if the keywords are popular or not. You can measure the quality of your landing page. You can also see the number of users who view and click your ad.
According to Google’s Economic Impact Report, businesses make an average of $2 for every dollar spent on Google Ads. Considering its low costs for launching Google ads, Google Ads deserves a try.

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