How to Develop Company Culture

Written by Emily Liu

On May 19, 2020

Nowadays, there are numerous businesses to choose from and potential candidates have many more options for employment than ever before. Therefore, to attract more talented people to work for their company and maintain employee loyalty, enterprises need to have a distinct company culture. According to Deloitte’s report, 94% of executives believe that company culture is essential for a company’s success. Employees who work for a company that has a unique culture often feel happier and more valued. The following are some suggestions that help business owners develop an improved company culture.
 

Clearly Define the Company Culture

 
To define the company culture, business owners can ask themselves some essential questions. For example, why they built the company, what is the company’s mission, and what is their vision for the corporation. By answering these core questions, business owners can find out their initial desires for the company. A current or prospective employee can learn the company’s current goals and preview the company’s future. Defining the mission and vision of the company is a helpful starting point for understanding the company’s culture.
 

Keep the Company Culture Thriving

 
The company culture can be represented by the company’s core values. The values shouldn’t just be words that hang on the wall. It needs to be something that affects every aspect of the company and appears in employees’ daily life. Therefore, to develop an influential company culture, enterprises need to reinforce their core value continually. Business owners can organize some activities to let employees directly experience the company culture, and create awards for employees that best exemplify the company values. As the role model for the company, owners should make sure that their behavior is consistent with the company’s core values.
 

Hire the Right People

 
Hiring the right employee means someone who aligns with the company’s culture and values. When hiring a candidate, business owners shouldn’t just pay attention to the person’s skill set. They also need to ensure that the candidate appreciates the company’s culture and values. An employee is not just someone who finishes his/her tasks repeatedly every day, he/she is also a part of the company. It is crucial to choose a candidate who fits culturally and willing to grow with the enterprise. Hiring this kind of employee helps develop a more robust company culture and is also beneficial to the company’s long term goal.

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